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Blatant Lacrosse

Blatant Lacrosse


Who is Blatant Lacrosse?

Blatant Lacrosse is a multi-service athletic company based in Long Island, New York, specializing in the design, production, and sales of customized lacrosse merchandise. In 2011, while Michael Brennan and Joe Potenza were attending Dowling College and Hofstra University, respectively, Blatant was founded as a fun side gig selling t-shirts. However, once the guys saw the unlimited potential in the local lacrosse industry, the company blossomed into a much larger and sophisticated operation.


The “Blatant Philosophy” dictates that lacrosse gear is simple: anything you can think of can be created. From the wildest mascots imaginable to more conventional, classic designs, they are up to any task. Mike, Joe and the team will walk you through every step, offering unrivaled customer service and a passion to help take your organization to the next level.

Blatant offers 100% dye-sublimated boys and girls uniforms, allowing for endless possibilities. Their graphic design team will work tirelessly to turn your envisioned design – no matter how elaborate – into a reality. Some popular sublimated uniform options include: game jerseys and reversible pinnies, shorts, shooting shirts, girl’s racerbacks, skirts, skorts, and headbands – just to name a few.

All first-time customers receive the following promotion: 10% OFF the entire order (min. 25 pieces), free shipping, and one-hour of complimentary art design. In addition to uniform sets, Blatant can provide premium equipment bags, gear, player apparel packs, online stores (for parents, coaches, and players), and coaching gear.


In 2013, Blatant began running tournaments, showcases, camps, and clinics through the Division of Blatant Events. Every event consists of highly coordinated logistics, unrivaled competitive matchups, and the ultimate fan experience. Therefore, Blatant Events has quickly become the premier option for Long Island lacrosse events.

Currently, the team at Blatant Events is focused on running one event per category (Recruiting, Club, and Town) per season. Their trademark events include: Fall Jam, Spring Jam, and Town Cup. All tournaments feature multiple divisions and playoffs, crowning a champion in the end.

More information on all current and future events can be found on www.eodthecompany.com

New Events for 2017

Blatant Events has launched their first recruiting event, Blatant Exposure, which is set to have over 50 D1 coaches on staff and more than 75 coaches overall. Small rosters with top coaches, all set on 4 fields, is the key formula for maximum exposure for all players involved. This effect is amplified through partnerships with some of the top media outlets in the country, ConnectLax (HD Video), and FOA. Additionally, since Blatant began as an apparel company, expect some insane gear packages for all attendees.

More information on Blatant Exposure is available on their website.

Finally, Blatant Events will be running the Summer Showdown, a 2-day summer tournament for youth teams on July 1st and 2nd on Long Island. Saturday will consist of the “regular season” where teams will play inter-division games and be seeded for the following day. On Championship Sunday, all teams will be ranked in a playoff bracket and play until only one team remains.

For more information on the Summer Showdown, keep an eye on their social media and the Blatant Events website.


Expanding out of lacrosse, Blatant is set to launch a new brand in the spring of 2017. Blatant Lifestyle aims to be the casual apparel brand at the forefront of your personal life experience. The initial launch will include items such as sunglasses, socks and hats. The brand will continue to expand with a full line of Lifestyle apparel and gear. They will be teaming up with many other unique lifestyle companies to bring a unique experience to the lifestyle world. Follow along their journey @blatantlifestyle on Instagram and @blatantlife on Twitter and SnapChat. Click Here…

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